Bloggers have different objectives and depending on their interest they are
categorized as under.
- Product and Service Promoters
Companies have realized the importance of blog posts and social media marketing. Companies hire bloggers or a blogging company to promote their products or services. Many companies will not have time or inclination for blogging and thus hire these blogging companies. They hired company bloggers will get into the depths of the subject and have excellent skills in writing articles. They write wonderful niche articles about the company products or services they are assigned to and help the company in their brand development.
EX: Jon Goldberg, chief content officer at Blue Fountain Media, a New York Web design and online marketing company, agrees. “Businesses are learning how valuable a well-written blog can be as a tool for branding a company, personalizing a company, and establishing the company or individual executive as an expert in their field,” he says. But “a poorly written blog, on the other hand, can have a negative impact.” (Courtesy to Blue Fountain Media)
- Expert Bloggers
Blogging earns a lot of money by many means. Many bloggers make a comfortable living blogging. They select a niche product and develop a blog site around it. The blog may be about an album, a celebrity, a cell phone, a laptop and so on. They add spice to the blog with affiliate links to niche products and write reviews on products. These bloggers are skilled writers and do a lot of research on the products they concentrate on.
Ex: An interview with the six figure blogger Zac Johnson’s interview on income dairy
- Business Promoters
They utilize blogging power to promote their own business. They may have many blogs and variety posts and all are aimed to promote their business. They will have a clear understanding of their business objectives and use Search Engine Optimization (SEO) techniques in their blog posts. SEO techniques include social media promotion, press releases, forum posting, guest blogging, keyword optimization for generic search results and submitting blog for blog search engines.
Ex: Nokia’s Own Blog: http://conversations.nokia.com
- Free Lance Bloggers
A freelance blogger is one who writes blog posts for clients. It is easy to become a freelance blogger if you have skills of writing and a killing desire to write articles. If you want decent earning from blogging as a freelancer you must definitely have the following qualities.
- You must understand the clients’ requirement and know their standards.
- You must meet the target dates the client sets for
- You must be reliable
- You must have a flexible price tag
- You must win log term association with clients
Freelance bloggers can earn $100/- for an hour hard work.